Which statement best describes Current Value?

• A. Future potential value
• B. Past performance
• C. What exists right now
• D. Long-term market share

Answer: (C)

Current Value is the value the product delivers in its present state—the actual benefits, features, performance, and outcomes that exist today for users. It grounds decision-making because it tells you what users are currently getting, not what could be achieved in the future. When prioritizing work, you compare ongoing value from the current product with the potential value of future improvements, keeping focus on tangible results happening now.

For example, a feature that currently reduces manual work by 30 minutes per task contributes to current value because users experience that time savings today. In contrast, future potential value describes the additional value you might realize after implementing a change, not what’s already present. Past performance is about what happened previously, not the current benefits, and long-term market share is an external metric about position in the market, not the immediate value delivered to users.