Which measures can help evaluate how much impact is delivered?

• A. How satisfied customers are
• B. How frequently your deliveries are being used
• C. How satisfied customers are and how frequently your deliveries are being used
• D. How many features are in the backlog

Answer: (C)

Measuring impact delivered comes from looking at outcomes that show value to users. Two strong indicators are how satisfied customers are and how often your deliveries are used. Satisfaction reflects whether the delivered increment meets needs and expectations, while usage frequency shows real adoption and ongoing value. Together, they give a fuller picture of impact than either metric alone. Relying only on the backlog size or on a single metric can miss whether the delivered work actually changes behavior or delivers value. So combining customer satisfaction with how frequently the delivery is used best assesses impact.