What is the best approach to align multiple teams on a multi-product initiative?

• A. Assign them unrelated goals
• B. Provide them a shared goal and transparency on progress
• C. Limit communication
• D. Centralize decision-making without team input

Answer: (B)

Coordinating several teams on a multi-product initiative works best when there is a single, clear objective that all teams rally around and when progress toward that objective is visible to everyone. A shared goal focuses priorities across teams and reduces conflicting work, while transparency into progress reveals dependencies, risks, and status, enabling quick coordination and timely replanning. This visibility helps teams adapt their work to keep delivering a cohesive product experience and aligns efforts across the larger initiative.

Without a common goal, teams may drift in different directions. Limiting communication tends to create silos and surprises, making coordination harder. Centralizing decision-making without team input stifles autonomy, slows responses to real-world details, and reduces engagement.