What are the most important characteristics of a strategic goal?

• A. Ambitious and long-term
• B. Vague and generic
• C. Specific and measurable
• D. Affordable and passable

Answer: (C)

Strategic goals must be specific and measurable so success can be clearly defined and tracked. Specificity provides a precise target—what exactly will be achieved and by when—so everyone knows what to work toward. Measurability ensures there are concrete criteria to gauge progress, enabling forecasting, reporting, and evidence-based decisions about backlog priorities and adjustments. In Scrum and PSPO practice, this clarity helps align the team and stakeholders around a shared outcome.

Ambitious and long-term goals can be inspiring but without concrete targets they’re hard to evaluate. Vague and generic goals offer little direction or milestones, making prioritization difficult. Focusing on affordability and passability ignores the actual value delivered and the outcomes you’re trying to achieve. Therefore, the best choice is goals that are specific and measurable.