Measuring Customer Satisfaction helps evaluate which type of value?

• A. Current Value
• B. Unreleased Value
• C. Potential Value
• D. Hidden Value

Answer: (A)

Measuring customer satisfaction directly reflects the value you’re delivering right now. It shows how well the current product increments meet real user needs and expectations, i.e., the value customers experience from the product in its present state. That’s what “current value” captures.

Unreleased value is value that exists but hasn’t been released to customers yet, so satisfaction doesn’t measure it until the release. Potential value is the value you could deliver with future work—opportunities, not what customers are currently experiencing. Hidden value is value customers aren’t yet aware of or don’t recognize, which satisfaction metrics may not reveal. So customer satisfaction is the best indicator of the current value delivered.