In Evidence-Based Management, which statement best describes Current Value?

• A. The potential value if customers adopt the product
• B. The development effort expended to deliver the last increment
• C. The long-term strategic value of the product
• D. The value delivered by the product to customers today

Answer: (D)

Current Value is about what the product already delivers to customers right now. It measures realized benefits in the present—things like actual revenue generated, cost savings, productivity gains, user satisfaction, or how often the product is used. This focuses on outcomes that customers experience today, not on what might happen in the future.

That’s why the statement describing Current Value as the value delivered by the product to customers today is the best fit. It contrasts with potential value, which looks at what could be achieved if more customers adopt or expand usage; it’s not about the effort spent to develop the last increment (that’s a cost), and it isn’t about long-term strategic value (that considers future opportunities, not current outcomes). For example, if a new feature currently saves users time, that saved time is Current Value.