Goals are set only during the annual planning cycle. True or False?

• A. True
• B. Not specified
• C. False
• D. Only when blocked

Answer: (C)

Goals in Scrum are living, guiding objectives that evolve as you learn. The Product Goal describes the desired state of the product and provides direction across multiple sprints; it’s set early and regularly revisited during backlog refinement, release planning, and sprint planning. As new information—customer feedback, market changes, or technical insights—emerges, the Product Goal can be updated. This ongoing, empirical approach keeps the team aligned and adaptive, rather than tying goals to a single annual planning event. Sprint Goals are derived from the Product Goal and can be adjusted as work progresses, reinforcing that planning and goal setting happen continuously, not just once a year.