Given the scenario with two products, which strategy would you advise?

• A. Invest in Product B to leverage higher revenue and satisfaction
• B. Invest in Product A to increase its market share, user satisfaction, and revenue
• C. Do not invest in either product and cut costs
• D. Redouble investment in Product B focusing on expanding market opportunities

Answer: (B)

Maximizing value comes from choosing where the biggest future growth and customer value can come from, not just chasing current numbers. Investing in Product A is the best choice because it aims to grow market share, boost user satisfaction, and increase revenue over time by attracting new customers and improving the experience for existing ones. When you focus on expanding market reach and making the product more delightful and easier to use, you create compounding value: more users, higher retention, and stronger word-of-mouth, which translates into long-term revenue growth.

In contrast, pouring more into Product B to chase current revenue or expanding only into market opportunities for B risks short- to mid-term gains with limited upside if the market is already saturated or if satisfaction gains don’t translate into new users. Cutting costs ignores the potential to unlock future value. A data-driven approach would test hypotheses around A’s features that drive onboarding, satisfaction, and acquisition, then measure impact with market share, customer satisfaction (e.g., NPS), and revenue growth to confirm the chosen path.