Experimentation can help a Product Owner to: which outcome is the best answer?

• A. Reduce Waste
• B. Understand the Product/ Market fit and business viability of a product
• C. Make decisions on whether to invest and build something
• D. All of the above

Answer: (B)

Experimentation is a learning tool that helps the Product Owner verify whether there is real customer demand and whether the idea can be viable as a business. By running small, focused experiments—like MVPs, prototypes, or tests of pricing and value propositions—the PO gathers validated learning about customer problems, the value the product delivers, and the potential business model. This learning directly answers whether the product will fit the market and be viable enough to justify further investment. While experiments can also help reduce waste and inform investment decisions, the most important outcome they provide is clarity on product/market fit and business viability, which guides whether to continue, pivot, or stop.